Local SEO at scale — turning 33+ restaurants
into 33+ first-page winners.
ENGAGEMENT
Local SEO · GBP · Web
TIMELINE
01. THE CHALLENGE
Diners don’t search for “Bâton Rouge” — they search for “steakhouse near me,” “best ribs in Laval,” or “AAA steak Ottawa.” Each location competed in its own local pack against independents, chains, and aggregators — and inconsistent data was leaking traffic at every level.
KEY ISSUES
02. OUR APPROACH
Three coordinated workstreams running in parallel — applied location by location, market by market.
Cleaned and unified 33+ Google Business Profiles. Standardised NAP, categories, hours, attributes, and photos. Built a review-response cadence across markets.
GBP at Scale
Citations
Rebuilt every location page with unique copy, LocalBusiness + Restaurant schema, embedded menus, and direct reservation/order CTAs to reclaim branded clicks from aggregators
On-page
Schema
Launched “best steakhouse in [city]” landing pages and blog content targeting high-intent local terms across Quebec, Ontario, Atlantic, and Western markets.
Content
Authority
03.THE RESULTS
Year-over-year, network-wide.
Across all 33+ markets
THE SHIFT
BEFORE
AFTER
LOCAL SEARCH
Network-wide totals — before engagement vs. after 12 months.
LOCAL IMPRESSIONS
DIRECTIONS
RESERVATIONS
TOP-3 KEYWORDS
PROJECT TIMELINE
AUDIT
0 – 2 months
Audited 33+ GBP profiles, location pages, and local SERPs. Mapped competitor presence and aggregator dominance market by market.
BUILD
2 – 5 months
Unified NAP, categories, hours, and photos across every profile. Rebuilt location pages with schema, menus, and direct CTAs.
SCALE
5 – 12 months+
Rolled out city-level content, review-response cadence, and ongoing GBP optimisation. Sustained ranking gains across all markets.
“Managing local SEO across 33 restaurants is brutal — every market has its own competition, its own customer behaviour, its own quirks. Direct Route built a system that scales without losing the local feel. Our location managers can finally see Bâton Rouge winning in their own backyards.”
Bâton Rouge Grillhouse & Bar
We’re selective about who we partner with — not because we’re precious, but because we need to know we can actually move the needle for you. If you’re a serious brand ready to grow, let’s talk.
